Fidelity Bank Named Outstanding SME Supporting Bank Of The Year
By Our Correspondent
Fidelity Bank Plc, one of the most SMEs supporting banks in the country has added yet another laurel to its kitty.
The bank, in recognition of its unflinching support for Micro Small and Medium Scale Enterprises (MSMEs) in the country, clinched the award for the ‘Outstanding SME Supporting Bank of the Year’ at the 2020 Marketing & Advertising Award for Excellence ceremony which held on Friday at the D’Podium International Centre in Lagos.
According to the organizers, Marketing Edge, the bank’s nomination and subsequent emergence as an award recipient were a product of a review and assessment of its intervention and provision of long-term financing support for MSMEs across the country.
He noted that the bank had developed a strong multifaceted SME banking platform, driven by its tailored, low cost transactions banking offerings backed by the requisite one-on-one and cluster focused advisory services and hand-holding support.
Marketing Edge, one of Nigeria’s foremost Brand and Marketing Communications publication, also acknowledged the huge strides that the bank has made in product development, brand recognition and reputation as well as integrated marketing communications credentials.